Yeo Toon Joo
Yeo Toon Joo, aka Peter, was a journalist and public relations/advertising/marketing communications consultant and trainer in Singapore from 1963 to 1998. Positions held included: news editor of then leading English language daily, The Straits Times, news editor and assistant editor of popular noon daily, New Nation, and marketing manager of the Singapore Government-inspired newspaper project, The Singapore Monitor (he was fired for refusing to author by diktat a paper to close down New Nation and take over of its publishing licence by The Singapore Monitor). He also lectured in PR, marketing communications and journalism. In 2006 he received the Lifetime of Achievement award from Institute of Public Relations, Singapore.
Toon Joo was also a militant trade unionist. He was secretary-general of Singapore National Union of Journalists when he led in 1971 a successful industrial action against the colonial The Straits Time; it was the first-ever joint strike by both editorial and printing/admin staff of the English-language newspaper monopoly.
NOW AVAILABLE ONLINE
Confessions of Lee Kuan Yew's Simplistic Pressman
An insider’s account of how Lee Kuan Yew emasculated the press in Singapore. Even before he assumed power in 1959, the late Lee Kuan Yew, first prime minister of Singapore, had already served notice he would not be dealing with the Singapore press with kid gloves.
The “knuckleduster” was his choice of weapon against a non-compliant press. “If you print this, I will break your neck!” This threat, directed at Cheong Yip Seng, ex-editor-in-chief of Straits Times Press, characterised LKY’s attitude towards the Singapore press during his tenure.
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